Long Read: Does direct mail fit into your B2B marketing mix any more?
Is direct mail still useful?
Is direct mail dying? Is it too expensive to do it properly, especially compared to the low cost of email? Is the new era of digital marketing contributing to its demise? Do we still view direct mail as junk mail? Back
Or, are there plenty of great opportunities out there within the B2B mix to use direct mail? Can you gain that competitive edge over companies failing to take advantage of the fact that in the current market, not many are exploring it as a tactic? Are there benefits to using some of the more ‘traditional’ marketing mediums? And ultimately, can direct mail enhance the effectiveness of sales campaigns, increasing that vital return on investment?