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While searching for distinctive brands on Google - as part of a research piece for an upcoming strategic project - I came across these rather amusing iterations of famous brand logos, ranging from the sublime to the ridiculous.
My personal favourite is the Google/Coca Cola example - it's amazing that you can still identify the Coca Cola brand even though the word says Google.
That's the power of a strong brand. The association between the colour palette, style and form are so ingrained in our minds as consumers, that the wording could say almost anything and we would still recognise the brand as the original.
It's something that designers strive for - that logo which becomes so well known in a particular industry, or even globally that a) other creatives design their own versions of it, b) consumers still identify the original in amongst the mickey-taking and c) that you design something that people like me will blog about.
**gets out sketch pad**
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