Legacy Campaign

To create an attractive suite of materials to act as a reminder that people can support the hospice with legacy giving. Encourage people to act using a combination of emotive design and strong calls to action.

Lead the creative with real imagery from the hospice - real patients, real nurses, real families to add emotional connection. Deploy the new brand guidelines but adapt them to the sensitive nature of the material.

Results to be determined, but with a large quantity of printed materials, we hope that the hospice benefits from an increase in legacy giving.