St. Catherine's Hospice
Legacy campaign
Legacy campaign
To deliver an engaging suite of materials to act as a reminder that people can support the hospice with legacy giving.
What we did...
Fundrasing toolkit; brochure, leaflet, banners and postcard.
Project Team
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get in touchStrategy
To create an attractive suite of materials to act as a reminder that people can support the hospice with legacy giving. Encourage people to act using a combination of emotive design and strong calls to action.
Ideas
Lead the creative with real imagery from the hospice - real patients, real nurses, real families to add emotional connection. Deploy the new brand guidelines but adapt them to the sensitive nature of the material.
Results
Results to be determined, but with a large quantity of printed materials, we hope that the hospice benefits from an increase in legacy giving.
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