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Events

Industry events, exhibitions, days out, insight sessions and more.

The B2B Marketing Expo

The B2B Marketing Expo

"Welcome to Europe’s leading marketing event, connecting the most proactive marketing professionals with the tools, techniques and innovations they need to be at the forefront of the ever-evolving world of marketing."

When: 27th - 28th March 2019

Where: ExCel, London

Website: www.b2bmarketingexpo.co.uk

Price: Free

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FLA: Design Thinking and Innovation Week

FLA: Design Thinking and Innovation Week

"An immersive programme for creative entrepreneurs, innovation directors and business owners – introducing you to London's most innovative businesses and uncovering the latest approaches to design thinking and innovation."

When: 18th - 22th March 2019

Where: London

Website: www.futurelondonacademy.co.uk/en/course/design-thinking-and-innovation

Price: £1,995

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Not Another Marketing Conference

Not Another Marketing Conference

"Not Another Marketing Conference is designed to be just that. No irrelevant sponsor booths or pitches from vendors disguised as talk tracks. Instead, join us for this interactive and immersive event for Marketing, Digital and Creative Professionals who are looking for fresh ideas to incorporate into their marketing strategy."

When: 26th February 2019

Where: London

Website: www.capitalconference.co/namc

Price: Free

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The UX Conference

The UX Conference

"The User Experience Design Conference in London bringing designers, developers, business stakeholders, researchers and marketing specialists together."

When: 21st February 2019

Where: Design Museum, London

Website: www.theuxconf.com

Price: £34.80 – £358.80

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Marketing Week Live

Marketing Week Live

"MWLive celebrates marketing that matters to you, the marketer, right here right now. MWLive truly brings together the best in the industry. Providing a mixture of practical, hands-on, expert advice, from some of the most respected leaders this is an event you don't want to miss."

When: 6th - 7th March 2019

Where: Olympia, London

Website: www.marketingweeklive.co.uk

Price: £150

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DesignTO

DesignTO

"Going into its 9th year, the Festival transforms Toronto into a hub for creativity, taking design and art out of the studio and into the urban sphere, bringing people together to celebrate contemporary culture. We provide opportunities for emerging talent and engage the community with exceptional and accessible public programming."

When: 18th 27th January 2019

Where: Toronto, Canada

Website: www.designto.org

Price: $56.50 - $339 (membership fee)

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Advertising Week Live

Advertising Week Live

"Advertising Week Europe is a gathering of marketing, advertising, technology and brand professionals based in London each year. From daytime seminars and workshops featuring some of the industry’s brightest minds to organised networking and world-class entertainment, Advertising Week Europe is a one-of-a-kind experience."

When: 18th - 21st March 2019

Where: London

Website: www.europe.advertisingweek.com

Price: £79 - £1,999

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DeveloperWeek 2019

DeveloperWeek 2019

"DeveloperWeek 2019 is San Francisco’s largest developer conference & event series with dozens of week-long events including the DeveloperWeek 2019 Conference & Expo, 1,000+ attendee hackathon, 1000+ attendee tech hiring expo, and a series of workshops, open houses, drink-ups, and city-wide events across San Francisco!"

When: 20th - 24th February 2019

Where: SF Bay Area, San Francisco, USA

Website: www.developerweek.com

Price: $50 - $1,495

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Design

Attention-grabbing articles focusing on design.

If Storm12 was a chocolate bar . . .

If Storm12 was a chocolate bar . . .

You often hear people compare themselves or their businesses to popular goods - bars, cars, drinks, other brands.

So seeing as it’s advent, what better time?

So we asked ourselves, if Storm12 was a chocolate bar, what would it be?

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Print marketing isn't dead

Especially in the growing digital era

Print marketing isn't dead

Especially in the growing digital era

There’s no doubt that digital marketing is something of an unstoppable force. However, it’s not effective in isolation. Print marketing still has a significant role to play, even as the digital era continues to expand.

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Christmas

The Storm12 Christmas Game

Play now

The Storm12 Christmas Game

Play now

Can you guess the Christmas songs and unlock the playlist?

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A Christmas Poem

Merry Christmas from us to you

A Christmas Poem

Merry Christmas from us to you

It’s that time of year again, so here’s a Yuletide verse,

To round off a Storm12 year that was fun and diverse.

Who knows what 2019 might have in store?

After a well earned break, we’ll find out for sure.

 

We’ve much to look back on to bring us good cheer,

Great projects and four house moves, that’s two more than last year.

Clients, brands and websites plus more in between,

Another busy twelve months it has definitely been.

 

Two new recruits this year we employed,

For being good last year we got a Hennessy and a Lloyd.

And when we thought The Old Surgery had run out of room,

In a reflective orange whirlwind, in came Nick Broom.

 

Ben, Ron and Tom, our three wise devs,

Away from computers and coding will enjoy a few bevs.

A festive break for Paul and Mike is a most welcome sign,

As they’ll get a rest from Illustrator, Photoshop and InDesign.

 

Holly’s looking forward to her time off with glee,

Sipping espresso martinis in her usual spot at The Ivy.

Matt will look back on another year steering the ship,

With a couple of weeks off and a prosecco to sip.

 

Stef’s got turkey to barbecue and champagne corks to pop,

Because just for Christmas, even the Buss does stop.

Dinner for twelve on the 25th is a planning feat,

Mark won’t be able to help himself - he’ll have to have a spreadsheet.

 

The office will close at 4pm on the 21st,

As we’ll be off to the pub with a Yuletide thirst.

We’ll be back before you know it, we hope you don’t miss us,

After all Storm12 is for life and not just for Christmas.

 

It’s business as usual on the 2nd of Jan,

But if you need us, use our email, we’ll reply if we can.

All that remains to be said from the Storm12 Team to you,

Is Happy New Year and a very Merry Christmas too.

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Web

Attention-grabbing articles focusing on web.

Building an e-commerce site

How can you build your e-commerce brand website to boost customer engagement online?

Building an e-commerce site

How can you build your e-commerce brand website to boost customer engagement online?

If you are an e-commerce business then you’re existing in an increasingly busy market. There are now millions of e-commerce brands competing for attention in the online space and, as it starts to command more of a share of total retail sales (up to 18% in the UK in 2018 from 14% in 2015), more new players try to enter the market.

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Video

Attention-grabbing articles focusing on video.

The power of animation in your online strategy

Why animation?

The power of animation in your online strategy

Why animation?

Humans are largely visual learners - 90% of the information that makes it into the human brain is visual. Not only that, but we tend to process images at a much faster rate than text (60,000 times faster, in fact), something that is incredibly useful for anyone who is looking to communicate a key message.

As a result, there has been a significant shift towards video use in online strategy. Find out why here.

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Platform-specific video content

'Skip Ad'

Platform-specific video content

'Skip Ad'

The way we consume videos has changed over the years, from the early days when cinema-goers went to watch documentaries, agog at the moving pictures they were seeing for the first time, to today's world in which adverts are forced into our field of view from all directions.

The way adverts are designed and structured has evolved too, and it's worth thinking about how and why.

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12 video mistakes you might have made

Stop them in their tracks

12 video mistakes you might have made

Stop them in their tracks

We are all guilty of making a few mistake here and there. But, they’re are not exactly ideal when making a professional video.

Here are the most common video mistakes you can make, and a few tips on how to prevent them from happening.

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Storm12

Breaking news from Storm12

Storm12's away day

Breaking news from Storm12

Storm12's away day

Last month, as part of our team away day, we spent an afternoon with John Young - yes, him off the BBC news - in his Newsroom Bootcamp.

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The results are in!

Storm12's client survey

The results are in!

Storm12's client survey

First of all, a big ol’ thank you to everyone who took the time to complete our client survey.

It was really helpful in getting an honest view; we have taken on all of the feedback will use this to continue to improve on how and what we deliver.

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Long Reads

Attention-grabbing longer articles focusing on topical industry news and insights.

Generations and Advertising

Generations and Advertising

A blanket advertising campaign won’t agree with everyone.

That could be down to the generations that make up your audience and their associated differences. In order to grab attention from the widest possible group, you’ve got to cater to each generation and understand the best way to target each one.

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