Brochures bring a tangible luxury to product marketing. They are very effective way to deliver key information, communicate quality, and provide a take away that customers can easily refer back to. Efficient brochure design involves a number of different elements that range from the way the brochure is put together to the materials used.
Strong images are key
A brochure is a very visual tool, and so the images you choose will have a big role to play in how effective it is. Stock images can be acceptable by the best brochures have high quality photos that are unique to the business and reflect its individual qualities and brand values. Basic image faults, such as red eye or blurring, should be avoided at all costs. It's often worth investing in a professional photographer to take the photos so that people or products are displayed in the best light and from the best angles. If you're keen to do this yourself, think about the composition of the image, how to make photos feel more 3D and making sure the quality is there.
Unique layout = authenticity
Written content is essential
Even if your business is very visual, you will still need some written content in the brochure and it must be effective. It's very important to keep the content concise so that the point of the brochure is quickly communicated. Make sure the text is informative but doesn't give everything away - the idea is to spark interest that leads to further contact.
Finishing the brochure
Both the stock and the print techniques you use to produce a brochure will have an influence on the overall impact of the design. You don't need to necessarily need to opt for a luxury silk finish stock, but the feel of the paper in the customer's hands will contribute to the final impression the brochure makes. Print technique also adds to the finished feel - opting for something like LED UV printing, for example, can ensure that the colours are bright, the process is quick and the brochure is blemish free.
Time spent on design will make your brochure a highly effective marketing tool for your business. Get in touch with Storm12 today to find out more.
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