So, you've got your shiny new website up and running and everybody's patting each other on the back for a job well done.
But how do you know it's a success? How are you tracking how good it actually is?
Most people have heard about Google Analytics for tracking visitors to a website, but counting the number of visitors to a site is only a tiny part of how a business should monitor success. It's no good getting a million visitors to your website selling widgets if all they actually wanted was videos of kittens.
With a proper strategy in place, you can monitor not just the number of visitors, but how they use the site, how they interact with it, whether they're following the journeys you've planned out for them, and whether the right people are completing the right conversions.
Storm12 can help you get this strategy in place with our digital marketing services.