Ongoing content creation is an essential element of a content marketing strategy. We continuously produce and publish new content for our clients to build and maintain their online presence, or engage more people on social media platforms. We do this to keep them front of mind and relevant with their target audiences.
Storm12's digital content creation service helps our clients maintain an active online presence, build brand authority and engage with the right audiences. We help attract and retain your audience's attention, add real value and support your marketing goals.
We creating new content based on the themes, topics and channels identified in each of the content plans we develop. We research, write and optimise content designed to convey key messages and engage the right audiences, all whilst aligning it with our clients' brand identity and tone of voice.
Once we have developed the content, it's time to publish it. We use the platforms identified in our planning and research to deliver a consistent flow of updates designed to maximise engagement. We use social media channels and content management systems to get our clients' content noticed.
Timeliness is crucial, so we make sure we're always ahead of the game using scheduling platforms. However, we're also able to react to any ad hoc news items, updates and events which pop up and need supporting social media posts or content creation.
Once content is published, we monitor and analyse its performance using web analytics data, social media analytics, and other relevant performance indicators. We're looking at key metrics such as page views, engagement, conversions, and feedback to assess the effectiveness of the content. This means we're much better placed to make data-driven decisions for future content pieces.