Social media management and content creation

Social listening refers to the process of monitoring and analysing conversations and discussions happening on social media platforms. It involves tracking mentions of specific keywords, topics, brands, or competitors to gain insights into what people are saying about them. It provides valuable insights into consumer preferences, feedback, and brand sentiment beyond traditional research methods.

We use social listening to help businesses understand their audience, identify trends, monitor the reputation of their brand, and gather feedback. We also use it to identify opportunities for engagement and to inform our client content creation strategies.

We can analyse social media conversations using social listening tools. This allows us to make data-driven decisions. These decisions help improve our social media management. Our social listening service incorporates monitoring social media platforms for mentions, comments, and discussions related to specific keywords, hashtags, or topics.

Gathering the data we take from social listening allows us to gain important insights for our clients. By looking at keyword volumes, user sentiment, trends and themes, we can design social media strategies to increase engagement. Spotting patterns in conversations, hashtags and mentions means we can produce topical content which builds on existing momentum and improves traction.

Social listening means we can respond and engage with our clients' audience members. By discussing and answering their questions, we build brand reputation and responsiveness. Being able to provide prompt responses or information, we can improve customer relationships, recall and referral value.

We are often asked how to increase social media engagement. At Storm12, it stems from an understanding of your online objectives. They help us determine a personalised social media engagement strategy designed to meet those objectives and increase your online presence.

Our strategic approach to social media is based upon following a defined process.

First, we conduct detailed research to understand your audience. Knowing their interests, likes and dislikes, pain points and buying behaviour help us to set a style for your social media which is in-keeping with other marketing channels. We use analytics and social listening platforms to understand metrics including engagement rates, demographics and behaviour patterns.

Once we have identified trends, topics, popular hashtags, and relevant discussions that you can participate in, we create compelling content. Produce high-quality and valuable content that resonates with your target audience. Using a mix of text, images, videos, and infographics, we make your posts visually appealing and engaging. We can even produce technically sound social media post templates for you to use yourself.

Our team of social media content managers ensure your online presence is clear, consistent and active. Regularly posting content on their behalf means our clients stay front of mind with their audience and increases both engagement and the likelihood of users taking desired actions.

We continually measure and analyse our social media services to understand what works and what does not. The social media landscape is constantly changing, so it is important that we gather insights and feedback and adapt our approach on an ongoing basis. This benefits our clients by giving them well-crafted, bespoke content delivered to their audience, all backed by a strategic approach.