Social media management and content creation

Social media management and content creation

In today's fast-paced digital world, having a strong and engaging social media presence is vital for any business or brand to thrive. Managing multiple social media channels can be challenging and time-consuming. As a social media management and content creation agency, we can help make social less of a chore and more of a useful tool in your marketing mix.

We take the time to understand your business goals, target audience, and industry to develop a tailored social media strategy that aligns with your vision. We can provide a social media blueprint and content calendar for your internal team to implement. We also work with clients on a quarterly strategy and performance review basis, looking at your goals and providing direction with key recommendations.

We offer a monthly social media management service. This is a fully outsourced social media package to meet your online goals including regular posts, support and ongoing reports. We treat your brand as if it were our own, working to elevate your online presence and meet your objectives.

With a deep understanding of each platform's algorithm, we have the skills to create and implement a social strategy designed to get you noticed. Making decisions based upon data, insight and engagement means we constantly adapt and adjust to suit your audience, all while maintaining that all-important consistency.

Whether you are a startup seeking to build your online identity or an established company looking to take your social media efforts to the next level, Storm12 is your perfect partner.

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Social listening

Social listening refers to the process of monitoring and analysing conversations and discussions happening on social media platforms. It involves tracking mentions of specific keywords, topics, brands, or competitors to gain insights into what people are saying about them. It provides valuable insights into consumer preferences, feedback, and brand sentiment beyond traditional research methods.

We use social listening to help businesses understand their audience, identify trends, monitor the reputation of their brand, and gather feedback. We also use it to identify opportunities for engagement and to inform our client content creation strategies.

We can analyse social media conversations using social listening tools. This allows us to make data-driven decisions. These decisions help improve our social media management. Our social listening service incorporates monitoring social media platforms for mentions, comments, and discussions related to specific keywords, hashtags, or topics.

Gathering the data we take from social listening allows us to gain important insights for our clients. By looking at keyword volumes, user sentiment, trends and themes, we can design social media strategies to increase engagement. Spotting patterns in conversations, hashtags and mentions means we can produce topical content which builds on existing momentum and improves traction.

Social listening means we can respond and engage with our clients' audience members. By discussing and answering their questions, we build brand reputation and responsiveness. Being able to provide prompt responses or information, we can improve customer relationships, recall and referral value.

Content creation services

As a digital content creation agency, we specialise in creating high-quality and engaging content for our clients. We collaborate with them to understand their goals and create content strategies that match their brand and target audience. Our content creation services include writing blog posts, creating social media posts, producing videos, and more.

We craft original and valuable content for various platforms such as websites, blogs and social media. We produce content which is informative, engaging and relevant to the target audience.

Building a strong online presence and establishing credibility is an essential aspect of digital marketing. Our aim is to attract and engage the audience and then provide them with valuable information.

Our content creation strategies are design to drive our clients' audience to take a desired action. We also look to increase brand awareness, generate leads and boost their reputation.

Content creation requires careful planning, research, and creativity. It involves understanding the target audience, identifying their needs and interests, and creating content that addresses those needs. It also involves optimising the content for search engines to improve its visibility and reach.

Increasing engagement on social media

We are often asked how to increase social media engagement. At Storm12, it stems from an understanding of your online objectives. They help us determine a personalised social media engagement strategy designed to meet those objectives and increase your online presence.

Our strategic approach to social media is based upon following a defined process.

First, we conduct detailed research to understand your audience. Knowing their interests, likes and dislikes, pain points and buying behaviour help us to set a style for your social media which is in-keeping with other marketing channels. We use analytics and social listening platforms to understand metrics including engagement rates, demographics and behaviour patterns.

Once we have identified trends, topics, popular hashtags, and relevant discussions that you can participate in, we create compelling content. Produce high-quality and valuable content that resonates with your target audience. Using a mix of text, images, videos, and infographics, we make your posts visually appealing and engaging. We can even produce technically sound social media post templates for you to use yourself.

Our team of social media content managers ensure your online presence is clear, consistent and active. Regularly posting content on their behalf means our clients stay front of mind with their audience and increases both engagement and the likelihood of users taking desired actions.

We continually measure and analyse our social media services to understand what works and what does not. The social media landscape is constantly changing, so it is important that we gather insights and feedback and adapt our approach on an ongoing basis. This benefits our clients by giving them well-crafted, bespoke content delivered to their audience, all backed by a strategic approach.

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