Delivery and Activation

Campaign management is the process of planning, executing, tracking and analysing marketing campaigns across various channels and platforms. It involves creating a strategy, identifying the target audience, selecting the appropriate marketing channels, setting goals, developing creative assets, scheduling and executing campaigns, and measuring their success. 

Effective campaign management requires a deep understanding of the target audience, the competitive landscape, and the marketing channels being utilised. It involves ongoing monitoring and optimization of campaigns to ensure they are achieving the desired results. 

Successful campaign management requires a combination of strategic thinking, creativity, data analysis, automation and continuous improvement. The goal of our campaign management service is to deliver the right message, to the right audience, at the right time, and through the right channels. By working with you on this, we ultimately drive engagement, conversions, and revenue for your business.

We strongly recommend A/B testing, also known as split testing. This is the practice of comparing two variations of a marketing element to determine which performs better. By testing two versions of a web page, email or advert, businesses can gather data on how customers respond to different versions and make data-driven decisions to optimise performance.

A/B testing can benefit your marketing effort’s performance in several ways but in summary, it provides data-backed insights that can be used to improve conversion rates, enhance user experience, reduce risk, and increase ROI.

Project managing in the creative industry involves coordinating and managing creative projects, project stakeholders and third-party suppliers.

It involves planning, organising, and managing resources, timelines, budgets, and team members to ensure projects are delivered on time, within scope, and budget. 

Effective project management in our industry requires strong communication skills, attention to detail, and the ability to collaborate and manage stakeholders, including designers, writers, developers, and clients. It is essential to maintaining high-quality standards and achieving success in a highly competitive and dynamic industry.