Results-driven digital marketing

Results-driven digital marketing

Digital performance marketing combines the power of data, analytics, measurement resources and consultancy to enable your brand's growth. Using insight to drive a performance-based strategy, we deliver tailored messages to defined audience groups or even individual targets.

Sales & Marketing Automation

In today's constantly changing and complex marketing landscape, it is more important than ever to ensure that your sales and marketing efforts are joined up, working in tandem with each other and delivering demonstrable results.

Marketing used to be about broadcasting a message to the world. Now, technology allows you to be more specific and to monitor the impact you're having. We are able to profile our audience and segment them into personas like never before. We can deliver tailored messaging to each of them, dynamically adapt content of emails, websites, landing pages and calls to action to suit their buying behaviours and create customised campaigns specifically designed to meet their individual needs.

With a marketing program designed to treat every person like an individual, you can speak to their needs at the right time and turn them from contacts into customers.

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Search Engine Optimisation (SEO)

You may already have a fantastic website, but getting organic traffic and the right kinds of traffic to it is a different ball game. With Google's ever changing algorithms, you need to be constantly analysing, modifying and updating your content in your efforts to improve your website's visibility on search engine results. You're looking to meet the needs of someone's search and you do that by creating high-quality content alongside a top-notch user experience.

We can help and guide you through various SEO processes including keyword research, creating and optimising content, building links and ensuring that your site is as technically sound as possible. Search engines are often one of the biggest traffic sources to your site, so we need to take advantage and get you closer to the top of the list for target keywords. It's quite simple really - the higher you rank, the more people will visit. SEO helps increase the likelihood that you rank nearer the top.

It's important to note that SEO doesn't just happen on your website, which is why you might have seen 'on-page' and 'off-page' in your research. On-page involves optimising your site so that it ranks higher and earns more organic traffic. Off-page SEO includes building backlinks, engagement and sharing via social media as well as trying to increase branded searches i.e. those which include your company name as part of the searched terms.

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Data, Analytics & Insight

We are a strategy-led, results-focused agency. Our digital marketing platforms enable us to track, measure and evaluate marketing efforts to see what is working, and what is not. This means we can eliminate wasteful spending and focus on what is generating the most impact. You get real, end-to-end ROI measurement coupled with dynamic strategy and beautiful design.

We help you to unleash the power of your data with interactive dashboards and beautiful reports that give you the power to understand it and make smarter decisions. We turn mass data into compelling, helpful visuals that give you the real picture and let you see your facts and figures in new, dynamic ways.    

We can provide reports which can be shared easily, in presentation-ready formats to save you the trouble. Or, reports can be embedded into web pages, so you can see how your site is performing, in situ.

We'll work with you to unlock key performance metrics, fast and then analyse trends and changes within them. You'll be able to get real ROI data to validate your strategy, see what's working, what's not and adapt accordingly.

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Ready to boost your digital performance?

Social Media Outreach

Social media involves a lot more than posting an image with a caption and a few hashtags. To successfully grow your channels organically, you need to understand the various social media algorithms and consistently stay informed of updates and tweaks to them.

Whether your objectives include starting a new social media account or growing an existing account, we have the knowledge and expertise to help with social strategy, creative concept development, production of engaging content, copywriting, editing and community management. To guide your social media strategy, we conduct in-depth social channel audits to better understand your current social presence, what content has worked for you previously and what matters to your audiences. A competitor analysis will also be completed to examine your competitors' strengths and weaknesses on social media and identify strategic opportunities.

From this information, we define a strategy that boosts your brand awareness, adds value and helps you engage with the right people on relevant channels. An effective social media strategy cannot simply outline a content plan and a consistent posting schedule, so we also incorporate a proactive approach to social listening and trend discovery. To ensure our strategy is effective, we provide monthly reporting and analysis into what has worked and what has not. We use this knowledge to steer and adjust your social media content accordingly. Take your social channels to the next level and let us help you build engaged online communities.

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Interactive PDF+

Our PDF+Insight service delivers responsive, digital publishing to convert your catalogue, brochure or magazine into a beautiful, responsive online publication. It brings your previously printed documents online while preserving their original layout, providing a beautiful, seamless viewing experience for your visitors as they flip through your publication. The technology uses machine learning to automatically detect reading order and headers in PDF files, giving greater insight and on-the-fly editability to deliver maximum ROI.

We create accessible, search engine-friendly publications, giving your content the best chance to be found in search and reach your full audience. PDFs are converted to HTML5 to reach maximum readability, speed and text sharpness, so website visitors won't need to wait for large PDF or image files to download. We can optimise your documents for online use and minimise loading time. PDF+ will maximise your coverage, adjust to any device size and show your publication beautifully on anything from PC to phones.

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Digital creativity

Having both digital and creative teams under one roof makes it easy for us to collaborate on projects to get the best outcome for you. We can get really creative in the execution of the digital strategy, animation now plays a big part as you need to be eye-catching and engaging. Animating social media posts enables you to add much more content and with flashy animations, you really stand out.

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