Steering business strategy involves identifying and implementing effective approaches to achieve your business goals. We will ask lots of questions and work through a proven, results-focused model, looking at your strengths, weaknesses and opportunities to capitalise. 

We’ll look to develop a competitive strategy by identifying your competitors and developing a plan to differentiate your business from theirs. This could involve offering unique products or services, targeting a niche market, or providing exceptional customer service.

From there, it’s about setting measurable goals and making them specific, measurable, attainable, relevant, and time-bound (SMART) for your business. This will help you track your progress and make adjustments as needed.

Finally, the proof - as they say - is in the pudding so it’s time to implement and monitor your strategy and monitor its effectiveness. It’s not ‘hands off’ from there though - be prepared to make changes and adjustments as needed to ensure that you are achieving your goals.

Overall, steering a business and marketing strategy requires careful planning, thoughtful analysis, and ongoing monitoring and adjustment. By following these steps with us, you can develop a strategy that helps your business achieve long-term success.

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To gain insight from your business, we start by identifying the data you need to track to measure progress towards your business goals. Next, we’ll collect and organise the data in a structured format that means we can analyse it. 

We’ll analyse the data using various tools such as visualisation and statistical modelling to identify trends and patterns that mean you can make informed decisions. 

Finally, we use these insights to equip you to make data-driven decisions that will help your business grow and succeed. It is important to continuously monitor and analyse your data to stay informed and adapt your strategy as needed.

Business Plan Alignment

A marketing plan should support your business vision by aligning your marketing activities with your overall business goals. 

As part of our discovery workshop phase, we ensure that we uncover your business challenges, sticking points and primary objectives in order for us to challenge, research and deliver a meaningful and rock-solid marketing plan.

Finally, the plan should provide a framework for tracking and analysing your marketing performance, ensuring your marketing efforts are contributing to the achievement of your business objectives.

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Marketing Plan

Your marketing plan is a comprehensive strategy designed to promote a product or service, reach a target audience, and achieve specific business goals. We follow our proven approach;

Firstly,we identify your target audience and how your business can meet their needs. 

Secondly, we outline the messaging and positioning that reflects your business vision and values. 

Thirdly, we define the tactics and channels you will use to reach your target audience and promote your business. 

Persona Development

Personas are a key part of any marketing plan to ensure that you create an effective marketing strategy. 

To develop target market personas, we start by conducting research to understand your audience's demographics, psychographics, behaviour, and pain points. This information can be gathered through surveys, focus groups, and customer interviews.

Next, we segment your audience into different groups based on their similarities and differences. For each group, create a persona that represents a typical member of that segment. Include details such as age, gender, income, education level, hobbies, values, and challenges.

To make the personas more realistic, we’ll give them names, photos, and backstories. You can then use these personas to guide your marketing efforts, crafting messaging that speaks to their specific pain points and interests, selecting the right channels to reach them, and tailoring your product or service to their needs.

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