Latest from Storm12

Understanding your audience is crucial for any business. Knowing who your customers are, what they want, and how they behave can significantly influence your marketing strategies, product development, and overall business growth. Below we have created a step-by-step guide on how to truly know your audience and how to find out who they are.

Being environmentally conscious is more important than ever, therefore, integrating sustainability into your digital marketing strategy is not just a trend but a necessity. At Storm12, we understand the importance of eco-friendly practices and how they can positively impact both the planet and your brand's reputation. In this post, we’ll explore effective ways to make your digital marketing campaigns more sustainable and why it's so important for your business.

Since our previous digital marketing trends blog post at the end of 2023, we have seen even more trends and changes cropping up in the world of marketing, and there are likely even more to come before the end of the year. Below we have summarised the biggest marketing trends of 2024 so far, as well as some that are predicted to materialise before 2025.

The user experience (UX) on a website is incredibly important as it’s the primary touchpoint between a business and its customers. A website serves as the virtual storefront, influencing perceptions, driving engagement, and ultimately, driving sales. Below we have outlined the main reasons you should be prioritising UX on your website for business growth and success.

Are you thinking of starting a career in digital marketing and/or digital content? If you are, you’d probably like to know exactly what a role in this industry entails on a daily basis. Keep reading to find out what a day in the life of a Digital Content Assistant is really like.

Knowing where to start when it comes to pursuing a certain career path is difficult with any industry. However, if you know what your goal is, you can complete the necessary steps and make the progress you need to obtain your ideal role. If you are looking to start a career within digital marketing and/or social media, keep reading to find out how you can get there.

There are so many terms used within the marketing, web and creative industries and it can be hard to keep up! We’ve listed out the useful and important terms used in agencies so that you can never fall behind on your agency jargon.

Despite social media being the main channel for most businesses' marketing, email marketing remains one of the most powerful and cost-effective tools for businesses to connect with their audience. But why, you ask? Well, here are some of the main benefits.

Creating digital content for a business can often lead to creative block. If you’re someone who works alone or in a small team, it can be difficult to continuously come up with new, exciting ideas for your business’s digital platforms. The following tips will ensure that you never run out of content ideas.

Storm12 was built with a people-first culture and is a workplace where the team are given the freedom to learn, experiment and flourish. A workplace where people feel valued, supported, and motivated leads to happier employees and better business outcomes. Which is why creating a positive work environment is so important. Not only will employees feel happy being at work, they will be more productive, driving the business forward. Below are our tips to creating a positive work environment and a great company culture.

Digital content is hugely important for businesses to be able to flourish and succeed. But in a sea of videos, posts, and stories, how can you ensure your content stands out? The key lies in creativity and strategic brainstorming. It isn’t easy to constantly come up with new ideas and themes for digital and social media content. So, to make things easier, we have created a guide to help you generate captivating social media content ideas that resonate with your audience.

Email marketing is an invaluable tool for businesses to connect with their audience personally and directly. With an estimated 4.4 billion email users worldwide in 2024, the potential reach of email marketing is huge (Oberlo 2023). However, to truly harness the power of this marketing method, businesses need to employ effective strategies that ensure their emails stand out amidst the clutter of the recipient’s inbox.