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We're seeing a resurgence in tangible direct mail so here's my take on the reasons why.
We've focussed on highly targeted direct mail campaigns as part of our marketing strategy and typically generate a 10-15% conversion rate to appointments.
Bear in mind that we're a creative agency with creative people that like to show off too, so for us, there's no better way to grab attention. So a question...are you standing out with your campaigns?
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