What Is Integrated Marketing? - A White Paper

The 2024 Olympics and Paralympics in Paris are not just a celebration of athletic skill but also a showcase of innovative and emotionally resonant brand advertising. With the world’s attention focused on this global event, brands have had the opportunity to align themselves with the values of perseverance, unity, and excellence that the Games represent. Here are some of our favourite campaigns from the Olympics, and so far at the Paralympics, that have left a lasting impression.

Understanding your audience is crucial for any business. Knowing who your customers are, what they want, and how they behave can significantly influence your marketing strategies, product development, and overall business growth. Below we have created a step-by-step guide on how to truly know your audience and how to find out who they are.

Being environmentally conscious is more important than ever, therefore, integrating sustainability into your digital marketing strategy is not just a trend but a necessity. At Storm12, we understand the importance of eco-friendly practices and how they can positively impact both the planet and your brand's reputation. In this post, we’ll explore effective ways to make your digital marketing campaigns more sustainable and why it's so important for your business.