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25Jan2019

How to use an animated explainer video

Video

 

Video is currently the content of choice - and is likely to remain so for some time. Five billion videos are watched on YouTube every single day and, according to Hubspot, video is the number one type of content consumers want to see from brands. It's effective too - video on a landing page can increase conversion by 80%, while including it in an email can generate a 200 - 300% increase in click-through rates.

Animated explainer videos are one of the most popular types of video content with consumers. As a result, there are many ways in which your business could benefit from investing in one.

These short, punchy videos are designed to get a consumer to take a specific action, such as signing up to a mailing list or downloading a document. They are usually 30 seconds to two minutes in length and use colourful images and characters to attract attention, to communicate and to drive action.

 

 

Expand social strategy

Every social channel now provides options for sharing video and this is a powerful way to reach customers. 82% of Twitter users watch video content on Twitter and 100 million hours of video are consumed every day on Facebook. 

 

Communicate better

It's well known that online users have a very short attention span. Brands have a matter of seconds to attract someone's attention. Animated explainer videos are structured so as to make an impact in those first few crucial seconds, drawing the user's attention and holding it while the rest of the video plays out. If you're looking for better ways to communicate with consumers, an animated explainer video is very effective.

 

Reach more people

We love to share video so if you're keen to create infinitely shareable content that is going to get your message out to a much wider target audience, an animated explainer video is a great way to do it.

 

Build trust in your brand

Providing clear information via a well produced video to establish your brand as a credible, trustworthy option for consumers. 

 

More effective advertising

A concise and effective animated explainer video makes the perfect ad across a wide range of channels. Not only will it stand out from the rest of the crowd in terms of aesthetics and content, but it will be much more effective at communicating your call to action than still images or text.

 

Improve SEO

Videos attract attention, traffic and keep people on yur website for longer, all of which are highly beneficial for SEO.

 

Make your brand the first choice

Aniamted explainer videos are very effective at highlighting why consumers should opt for a particular brand and can help your business to perfom better against competition. 

 

These are just some of the ways in which aniamted explainer videos can have a powerful impact in marketing terms. Integrating them into your content strategy has the power to transform.  

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