24th Nov 2023
Where better to talk about your business, services and products than somewhere that everyone is? It’s more likely than not that your audience is using social media. Depending on your target audience, you can find out which platforms will work best for your company and go from there. For B2B companies, LinkedIn should probably be your social media focus. With its huge user base and targeting options, businesses can connect with decision-makers in a professional setting and can therefore create effective campaigns that will produce great results. As for B2Cs, Instagram and TikTok are the platforms that are better suited to promoting your products, they will more easily connect you with your customers and increase your sales.
If you’re not using socials, you're leaving your competitors with more market share that you could otherwise occupy. Through using social media you can also keep an eye on your competitors and what they’re doing, whether it's keeping up with their new products/services or scoping out their social media strategy through what they post and when they post it.
If you happen to be the first of similar, local businesses using social media, then you’re at a huge advantage as you can take market share in your industry and local area and virtually be at the forefront of your competitors.
Although there are plenty of ways to market your business on social media that come at a cost, simply being consistent on social media, using the right hashtags and connecting with the right audience are all ways to promote your company free of charge.
A surefire way to increase sales through socials is to have a post go viral. This isn’t always easy, but if you keep up to date with current trends, even when they have no relevance to your brand, you can recreate them which could lead to a viral post. This will reach a vast number of people resulting in increased brand awareness, whilst putting you on the social media map.
Despite how social media has become a tool for so many different things, it has always been a great way to be part of a community. Through your use of social media you can create a community for your brand. You can reach existing customers, new customers and potential customers by creating a space where your brand’s voice can coexist with theirs. This gives you a great opportunity to directly share your values, mission and ethos with your audience.
If you are just starting to build your online presence, it’s a good idea to start with just one or two platforms so that you can give more of your attention and time to your company’s social media plan. And then once your followers and engagement have grown, you can start with another platform and invite your existing following to connect with you there.
Social media is a great tool to use to gain new customers and brand awareness, however, it shouldn’t be forgotten that it's also a huge advantage to be able to stay in contact with existing customers and those who already know your brand. Social media gives you the ability to stay interesting, stay relevant and stay seen. It enables you to constantly remind your followers who you are and what you can do for them, making it more likely for them to purchase from your business whilst ensuring that they don't forget about you.
In 2023, social media is hugely important for businesses to thrive and it really can make a big difference to the successes and failures of companies and their products. Building a social media presence from scratch may seem daunting and like a lot of work, but if you stay consistent and organised, creating a variety of content and posting frequently, over time you should see your social media gain more traction, and therefore your business too.
If you need advice on managing and enhancing your business' social media, head over to our social media page to find out what we can do for you.
