Sales and Marketing Automation Services

One of the benefits of marketing automation is being able to automate parts of your sales pipeline and its processes, giving you time to add more leads to the top of your funnel.

Automation features allow us to drive revenue by allowing us to treat every lead as an individual. It means we give leads the information they want, and offers them a more bespoke customer journey.

With an automation solution as part of your marketing toolkit, we can notify sales when leads do something important so that they can follow up whilst the prospect is showing intent - you can see this information in real time, and act on it.

The flip side - and the more common approach when sales and marketing are disjointed - is the marketing team sees a prospect engage and has to pass that insight on manually to the sales team. 

By bringing your sales and marketing tactics together, you can be ready to turn a lead into a sale at any moment and move leads down the funnel and closer to the point of conversion. This way, you can maximise returns on your lead nurturing strategies.

Being able to design, build and analyse email marketing campaigns is a key feature of marketing automation platforms. They are a cost-effective way to reach large audiences and a good way to free up your valuable marketing resources.

The industry standard has shifted from broadcast email to personalised nurturing. We design and build email campaigns for clients looking for effective lead nurturing down their sales funnels.

We can provide relevant and helpful content at the right stage of their buying journey. We can pre-design a staged campaign to deliver your killer content at precisely the moment someone demonstrates interest in it. This increases their likelihood of conversion.

Email campaigns are a crucial element in delivering a positive customer experience. Research suggests that consumers are four times more likely to respond to email content which is personalised. Marketing automation software allows us to personalise email campaigns based upon the persona, buying characteristics and interests of each recipient. This means you deliver the right content to the right person at the right time.

Email campaigns are more trackable than before. However, open rates are no longer as reliable a marketing metric as they used to be. We need to look at recency of engagement and actual clicks on our content, not just that the email was opened.

We can build reactive triggers into your campaigns. As prospects move along the funnel, we can keep them engaged without needing additional resource from your marketing team. That's got to be a good thing, right?

Landing pages are an important part of any marketing automation toolkit. They allow us to design and build highly targeted, personalised and relevant content to prospects and customers. They are a key part of lead the generation strategies we design for our clients.

High converting landing pages push visitors to a form-fill, button click or download which marks them out as engaged. Your sales team can then follow up with the lead, knowing they are demonstrating intent or interest.

We build focused landing pages for clients looking to convert prospects into leads. We do this by creating attractive, journey-based user experiences designed to move website visitors towards a call to action.

Another way we use landing pages as part of marketing automation strategies for our clients is to incorporate A/B testing. This means we can take two different designs, messages and calls to action and compare how leads engage with them. By measuring their effectiveness, we can learn and adapt what your customers interact with most.

Optimising campaign landing pages make them more likely to convert prospects into leads and generate a return on your marketing investment.

An important component of our strategic approach to marketing automation for our clients is lead scoring. It's a tool which allows us to assign points-based value to leads as they engage. Being able to prioritise your hottest leads increases the likelihood of turning prospects into customers.

We create point-scoring metrics for events including email interactions, visits to important website pages and media views. Leads amass points as they engage with marketing material. When a threshold is met indicating they are likely to purchase or convert, we pass the information to sales teams to follow up.

Lead scoring is also very valuable information because it provides evidence of which materials are engaged with most. It also means we are able to personalise marketing messages according to the requirements of persona groups within your audience. Add these together and we can create effective campaigns and content to meet your target's needs.