Accredo normally sells through introducers, but wanted to reach out to new start up businesses who might be looking for finance. Simple messaging and a memorable on stand activity was required.

A batak system was built into the Accredo stand to demonstrate Accredo's quick response times, which is one of their key USPs. An on stand competition was run to see which visitor had the quickest time.

The batak competition generated a lot of attention and engagement with visitors. Accredo were very pleased with the number of leads generated and secured new business as a result.