Keltie required a new website which would work more effectively with search engines and increase organic traffic. They were also looking for increased awareness within their industry and key sectors as well as generating more leads. A key goal for the website was to engage with clients at different stages of their buying cycle, meaning it needed to be content-rich, user-friendly and attractive enough to increase dwell times.
What we did...
We were tasked with retaining the existing brand style, colour palette and associated assets but to give the site a new, more modern look and enough of a departure from the previous site’s design for clients and prospects to want to explore. The site also needed to have more, search engine-friendly content so we developed a more extensive sitemap and page structure to better communicate the range of services Keltie provides.
We updated the overall layout of the website to create a more interactive experience for prospects and clients as well as showcasing Keltie’s talent and expertise through a content structure designed to be updated regularly, keeping the site current and engaging. A new navigation mechanism was required and the content layout was set up to mirror a more social media-style experience for the visitor. Overall, our approach was to ensure the site was more visually interesting and dynamic, encouraging the user to spend more time learning about Keltie.
As well as custom building the website and content management system to a unique design for Keltie, we also produced all of the website’s content by working with Partners from each specialist area to develop engaging, informational and search engine-friendly copy. We also interviewed every Partner in order to produce a bespoke piece of content for their site profiles, which will be rotated on an ongoing basis in order to keep the website up to date and full of variety.
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“Firstly – I am so pleased this day has finally arrived! So far so good - well done everyone! Very glad the performance metrics are good too. Hopefully we will see that turn into increased traffic and dwell times.”
have we grabbed your attention?
well then, let's start working together!get in touch