Strategic Marketing Performance for the Aviation Industry

We help you optimise capacity, attract corporate travellers, promote new routes, and strengthen your brand. Our focus is on delivering digital strategies and compelling campaigns that provide measurable return on investment. Reliability and precision are the standards you operate by, and they're the standards we apply to your marketing.

We understand that ambitious aviation brands require strategies that drive passenger engagement and deliver tangible commercial results: increased bookings, higher customer loyalty, and a stronger bottom line.

It's about crafting first-class experiences that resonate with your audience and give them confidence in your service. Your passengers require more than just a ticket; they expect seamless travel, exceptional service, and a compelling reason to choose you time and again.

Jeremy Taylor – Aviation Industry Technical Associate

Jeremy brings over 20 years' experience working alongside leading organisations in the aviation sector, including acting as a consultant to Gatwick Airport. With extensive knowledge of airline operations, airport development, and emerging industry trends, Jeremy ensures that our clients understand their strategic fit within the wider industry landscape.

As part of the Storm12 team, his technical insight guarantees that your marketing is not only creative but operationally sound, positioning your brand to make the greatest possible impact.

Digital Transformation for a Global Aviation Leader

AJW Group

We partnered with AJW, a global leader in aircraft spare parts, to overhaul their digital presence. By analysing their customer journey and engaging deeply with internal stakeholders, we developed a digital experience that reflects the technical precision and scale of their operation.

We began with a stakeholder workshop and customer journey analysis to map out a strategy for online growth. This allowed us to restructure their website content with a clear funnel strategy and focused calls to action. We also implemented parallax scrolling and interactive elements to improve user retention and engagement.

The Result: This website overhaul delivered a high-performance platform that supports AJW's commercial objectives

300% Increase in Site Traffic: More visitors than ever before were flocking to explore AJW's services.

32% Increase in Dwell Time: Visitors were so captivated by the site, they stayed longer to explore.

Request website case study

Driving Revenue and Passenger Experience at Gatwick Airport

World Duty Free & F&B Sales

Last summer, we positioned Gatwick Airport as a premier destination for retail and dining, encouraging passengers to maximise their dwell time before departure. Our campaign focused on the excitement of the summer holiday season, creating an engaging atmosphere that drove sales for World Duty Free and food and beverage outlets.

We engaged passengers with targeted commercial offers, including exclusive summer promotions, travel essential bundles, and sampling activations.

The Result: This campaign successfully increased transaction values for retail and hospitality partners whilst significantly enhancing the passenger experience, reinforcing Gatwick's reputation as a vibrant travel hub.

Request campaign performance case study

Market Penetration and Brand Creation

Building a Strong Brand for Gatwick Holiday Parking

The objective was clear: create a distinct brand for Gatwick Holiday Parking to secure a larger share of the budget parking sector. Following in-depth market research and name generation, we developed a fresh brand identity, comprehensive brand guidelines, dynamic animated advertising, wayfinding solutions, and launch collateral.

The Result: We delivered a competitive brand identity that immediately resonated with budget-conscious travellers, helping Gatwick Airport differentiate itself in a crowded market. The new identity was effective with customers and highly praised by internal stakeholders.

"I just wanted to say a massive thank you to you and the Storm12 team for all of your hard work and efforts towards this project. We’re delighted with the final outcomes, which were also warmly received by GAL’s board when presented."

Select an area

Digital

Branding

Websites

Content

Digital

From SEO, PPC to social and Meta, we specialise in crafting data-driven digital marketing campaigns and building impactful brand experiences that deliver measurable ROI.

- PPC - Adwords, Meta etc.

- Organic SEO

- GA4

- Social media

- Content

- Video

- Motion graphics

Image: Social mjedia campaign for Avtura - Aircraft de-icing software

Branding

We design standout brands for automotive businesses that capture attention and spark growth. From bold logos to compelling messaging, we build identities that resonate with your audience and reflect your innovation.

- Brand strategy

- Brand naming and identity

- Brand proposition development

- Brand values creation

- Brand guidelines

Image: Striking new brand and website for IAG Aero Group

Websites

We create powerful, results-driven websites for businesses that stand out in a crowded market. Combining innovative design with seamless functionality, we craft digital experiences that engage users, elevate brands, and drive growth.

- Website auditing

- Website design and development

- UX development

- Ecommerce

Image: All-new website for IBA Aero

Content

We'll develop engaging content that showcases the unique experiences that you offer and reinforces your brand values. From stunning photography and videography to captivating storytelling, we'll bring you to life and capture the attention of your target audience.

- Content strategy

- Social media strategy

- Content roadmap planning

- Content creation

Image: Showcase video for AJW Aviation to highlight their expertise and capability.

Results-driven

We're proud of the results we achieve with our clients. A few recent hightlights include:

300% Increase in site traffic and a 32% increase in dwell time for AJW Aviation.

£87k fo revenue from a 4 week breakfast campaign for Gatwick Airport.

8000 video views within 4 weeks for AJW Aviation.

FAQs

Why did Gatwick Airport choose us?

"Storm12 have been one of our three agencies for over 8 years. We can depend on them for commercially-driven creative that always pack a punch both in terms of stand-out and revenue"

How long have you worked in Aviation

We've had aviation clients for over 20 years including Gatwick Airport, IAG, IBA, Avtura, AJW and many more. From MROs and airlines to software and retail.

How does your billing work?

We're transparent and always upfront with our costs. We like to agree and define the project scope, then fix a contract. This way all costs and deliverables are fixed.

How do you measure ROI?

Good question. There are lots of metrics that are important to track. As part of our discovery we will agree what factors are important and deliver a balanced score card of the most important KPIs that we report on at agreed intervals.

How do we work with you?

In partnership. We will have a series of discovery sessions to fully immerse ourselves in your business. Once we have a clear understanding, we can deliver continued value, scheduling regular meetings with our dedicated team and report updates to ensure we're all focused on the end goal.

Ultimately, we are committed to supporting our aviation clients in every way possible – to identify, define, and accelerate their ambitions, delivering real, measurable results.

Want to know more or just curious? Email matt.saunders@storm12.co.uk or call on 01444 401275

Book a meeting

Attention seeking since 1999

Strategic marketing consultancy that informs quality creative across physical and digital platforms for results-driven businesses looking to effectively scale and transform their brand.

With in-house skills, we execute well thought out, integrated projects and get results across Marketing, Creative, Digital and Web.

Results-focused approach
We're here to help you grow your business. Everything we do is centred around your brand, your values, your targets, your audience. Our commercially-focused approach means you get creative with purpose.

This strategy-led mission enables us to deliver what you need, when you need it.

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