17th Jan 2024
Creating a keyword strategy is a crucial component of search engine optimisation (SEO) and online marketing for your business. A well-thought-out keyword strategy will help to improve your website's visibility in search engine results, drive targeted traffic, and ultimately enhance your online presence.
Here are our SEO principles and steps to creating an effective keyword strategy for your business:
Also, look for gaps or opportunities where you can differentiate and target keywords that your competitors may have overlooked.
This will make adding keywords to your content easier and quick, as you can simply reference a topic and use the keywords from that specific list.
Keyword search volume is an SEO metric that tells you how many times per month a particular keyword is searched for in a specific location.
Keyword relevance refers to the relationship between targeted keywords and the overall topic or theme of the website, product, or service.
Keyword competition is a difficulty metric that represents how easy or difficult it will be to rank on Google's organic search results for a specific keyword. This is based on page authority, domain authority, referring domains, quality backlinks, and content quality.
Therefore, you should be adjusting your strategy based on changing trends, search algorithms, and the effectiveness of your current keywords.
After researching keywords relevant to the topic of this blog post, we came away with a long list of keywords we can include in this text.
For example, search engine optimisation sussex, search engine optimisation kent and search engine optimisation service uk are all specific keywords that are rated highly by Semrush. And now that they’re included in this blog post, they will help to boost this content and therefore our website!
Remember that SEO is an ongoing process, and staying updated with industry trends and algorithm changes is crucial for maintaining a successful keyword strategy. Regularly revisit and refine your strategy based on performance data and changes in your business landscape to ensure your keyword strategy is consistently optimised. This ensures that more people see your website and online content, in turn building your brand awareness and growing your business.
If you need help creating an effective keyword strategy or are looking for a search engine optimisation agency, don’t hesitate to get in touch with us to find out what we can do for you.
For more information, check out our SEO page here.
You may have what you think is a great website. However, getting organic and suitable traffic to it is a different challenge. With Google's ever changing algorithms, you need to be constantly analysing, modifying and updating your content in your efforts to improve your website's visibility in search results.
With your website, you're looking to meet the needs of someone's search. You do that by creating high-quality content that sits alongside a top-notch user experience. It's important to remember that SEO is a long-term process, and results may take time to achieve. Therefore, the keys to success are patience and consistency.
We can guide you through various SEO processes including keyword research, creating and optimising content and building links. As well as this, we work to ensure that your site is as technically sound as possible.
Search engines are often one of the biggest traffic sources to your site. You need to take advantage and get closer to the top of the list for target keywords. It's quite simple in that the higher you rank, the more people will visit your site. SEO helps increase the likelihood that you rank nearer the top.
Storm12 offer our clients a number of SEO-based services.
We have been working with local design, manufacture and build company Bakers Garden Buildings for many years. Since opening the business as Bakers Timber Buildings in 1985, they have completed over 19,000 garden building projects for clients across the South East, and beyond.
A family-run and independent business, Bakers continues to marry craft and quality with cutting edge technology to deliver outstanding results for their clients.
Bakers' inspiring designs and unique solutions for zero maintenance garden buildings have helped people to reimagine how they can use their outdoor space, from gyms and offices, to music rooms and chillout spaces. With a full service offering from planning advice, groundwork, plumbing and electrics through to the latest in lighting and app-controlled features, Bakers offer clients the complete package from an initial consultation to handing over the keys.
Bakers help and advise clients to produce beautiful design statements in their gardens with sleek and sophisticated buildings, built to express their own individual style.