How To Approach A Direct Mail Campaign

15th Mar 2022

How To Approach A Direct Mail Campaign

Direct mail campaigns are a great way to reach out to potential clients, and when done right, they can be incredibly effective. This is especially true when it comes to the healthcare industry, where targeted and personalised communication can make all the difference.

At Storm12, we had the opportunity to work with Advanced, a healthcare software provider, to create a direct mail campaign that landed them 15 targeted appointments.


Here's how we create a direct mail campaign that worked:


Understanding the Goal: Reaching Key Decision Makers within the NHS


The first step in any successful direct mail campaign is understanding the goal. In this case, Advanced wanted to get in front of key decision makers within the NHS to showcase their healthcare software solutions. This meant we needed to identify the right targets and create messaging that would resonate with them.


Identifying the Right Targets: Data-Driven Approach


At Storm12, we believe in a data-driven approach to marketing. For this campaign, we worked closely with Advanced to identify the right targets. This involved analysing data on NHS decision makers to identify their roles, responsibilities, and pain points. Using this information, we created a list of high-potential targets for the campaign.


Creating a Unique and Creative Direct Mail Campaign


Once we had identified the targets, it was time to create the campaign itself. We wanted to make sure the direct mail piece was eye-catching, memorable, and personalised. To achieve this, we created a unique design featuring a personalised message for each target, along with a custom URL that directed them to a landing page with more information about Advanced's healthcare software solutions.


The Results: 15 Targeted Appointments and Creative Cut-Through


The Advanced Direct Mail Campaign was a success. It generated 15 targeted appointments with key decision makers within the NHS. The creative design and personalised messaging helped the direct mail piece stand out, ensuring that it was noticed and remembered by the recipients. Overall, the campaign was a great example of how a well-planned and executed direct mail campaign can be incredibly effective in generating leads and building relationships with potential clients.


Direct mail campaigns may seem like an outdated marketing tactic, but when done right, they can be incredibly effective. At Storm12, we believe in taking a data-driven approach and creating unique and personalised campaigns that resonate with the target audience. This direct mail campaign is just one example of how this approach can lead to great results. If you're looking to generate leads and build relationships with potential clients, we can help you use direct mail as part of your marketing strategy.

Back to Blogs

Let's get started!

Get in touch