Latest from Storm12

Latest from Storm12

Read up on all the latest news, views, and events from Storm12...

Tips for Creating a Positive Work Environment
14th Mar 2024
Our culture

Tips for Creating a Positive Work Environment

Storm12 was built with a people-first culture and is a workplace where the team are given the freedom to learn, experiment and flourish. A workplace where people feel valued, supported, and motivated leads to happier employees and better business outcomes. Which is why creating a positive work environment is so important. Not only will employees feel happy being at work, they will be more productive, driving the business forward. Below are our tips to creating a positive work environment and a great company culture.
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A Guide to Endless Digital Content Ideas - For Businesses
7th Mar 2024
Insights

A Guide to Endless Digital Content Ideas - For Businesses

Digital content is hugely important for businesses to be able to flourish and succeed. But in a sea of videos, posts, and stories, how can you ensure your content stands out? The key lies in creativity and strategic brainstorming. It isn’t easy to constantly come up with new ideas and themes for digital and social media content. So, to make things easier, we have created a guide to help you generate captivating social media content ideas that resonate with your audience.
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How To Get The Most Out Of Email Marketing
28th Feb 2024
Insights

How To Get The Most Out Of Email Marketing

Email marketing is an invaluable tool for businesses to connect with their audience personally and directly. With an estimated 4.4 billion email users worldwide in 2024, the potential reach of email marketing is huge (Oberlo 2023). However, to truly harness the power of this marketing method, businesses need to employ effective strategies that ensure their emails stand out amidst the clutter of the recipient’s inbox.
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How To Get Your Content Read By The Right Audience
15th Feb 2024
Insights

How To Get Your Content Read By The Right Audience

Sharing content is easier now than ever before. Whether it's a blog post, social media posts, or videos, businesses have numerous avenues to share our message with our audiences. But with so much content out there, it can be challenging to ensure that your message reaches the right audience. Below, we'll explore strategies that you can use to create content targeted towards a specific audience, increasing the likelihood of engagement and success.
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Marketing Performance Indicators You Should Be Measuring
7th Feb 2024
Insights

Marketing Performance Indicators You Should Be Measuring

Marketing is an essential part of any business’s success, especially in today’s digital age. Being able to effectively measure your marketing performance is just as important. This allows you to see what works and what doesn’t, and to continually improve and develop your marketing strategy. Measuring performance allows businesses to identify which marketing channels, campaigns, and tactics are driving the most engagement, leads, and sales. Below is a comprehensive list of the key marketing metrics you should be measuring.
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The Power of Storytelling in Marketing
31st Jan 2024
Insights

The Power of Storytelling in Marketing

Storytelling is a marketing method that taps into the emotional side of your target audience. Rather than promoting a product, service or brand with facts, prices and standard sales techniques, you speak to your audience through a story. Think Christmas ads. Most big supermarket brands create thought provoking and often emotional TV ads that tell a story, instead of simply showing off their Christmas deals and offers.
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The Process of Brand Development
25th Jan 2024
Insights

The Process of Brand Development

When it comes to creating a brand, the first things that come to mind are probably the name, the logo and the overall look of your branding. Although these elements are very important, there is a lot more work that needs to be done before you can make any final decisions. Below we have outlined our steps to creating a brand, from brainstorming and competitor research to logos and trademarking, and how our creative team can do all of this for your business by working with you.
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Creating a Keyword Strategy for Your Business
17th Jan 2024
Insights

Creating a Keyword Strategy for Your Business

Keywords enable your website and any online content to be seen by as many people as possible. It’s all about the initial search made by a user and the keywords they use in comparison to the keywords you’re including in your content. This determines whether the user will see your website and therefore click on it.
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Optimising Your Business’s LinkedIn Profile (For Free)
11th Jan 2024
Insights

Optimising Your Business’s LinkedIn Profile (For Free)

When it comes to social media, LinkedIn is the place to be for business, especially B2B businesses. Like all social platforms, it can be difficult to increase your following, engagement and views, but with these tips you can be sure to see a positive impact for your company's LinkedIn profile.
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2024 Digital Marketing Trends
5th Jan 2024
Insights

2024 Digital Marketing Trends

The digital industry is constantly evolving and changing. From GEN AI and new platforms, to changing algorithms and new ways of using social media, the digital marketing industry will always feel a big impact from emerging digital trends. We have listed five of our favourite interesting and exciting digital marketing trends to look out for in 2024.
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Storm12's 2023 Highlights
14th Dec 2023
Our culture

Storm12's 2023 Highlights

2023 has been a great year for Storm12. We've introduced several new team members, we’ve attended loads of exciting events, signed on many new clients and we’ve even developed an exciting new SME product…watch this space. We couldn’t not write down all of our favourite moments and achievements of 2023 and we can’t wait to see what 2024 has in store for us and our clients.
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2024 Trends to Watch
11th Dec 2023

2024 Trends to Watch

Every year we see dozens of new trends in all sorts of different sectors and industries. We’ve been keeping an eye on the predicted emerging trends for 2024 in marketing, web and graphic design and have put together a list of the ones we are most intrigued by and/or excited about.
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