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We're often asked by our clients - what's the difference between a landing page and a microsite? Which one is best for me and my business? What's involved in setting them up?
Well, we've put together a short guide below which should help clarify the difference and put you in the know.
A landing page is designed to welcome visitors from a specific campaign - be it a social network post, email campaign, or a link scanned via QR code on marketing collateral.
They filter out the rest of the website in order to highlight and amplify the message of a campaign and get visitors to take specific action - download something, sign up for a free trial or make a purchase.
Landing pages have a number of plus points:
However, they also have cons:
Microsites are not condensed versions of websites. They are small sites, with just a few pages, but built around a focused message. The microsite can be dedicated to a specific campaign.
Unlike a landing page, microsites are less about driving immediate action, but are a much better way to explore a product or subject in depth without having to navigate through the rest of a website.
The pros of a microsite:
So now you know. If you're after a microsite or landing page for your site, drop us a line and we'll grab a coffee and make it work.
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