Vent-Axia is a British ventilation, heating and air conditioning manufacturer. We were asked by Vent-Axia to create an integrated campaign to showcase their efforts to be more environmentally conscious. The campaign had to work across print and digital, with a variety of deliverables. It needed to be eye-catching with strong visuals and a distinct icon & strapline to use across the campaign. They were open to straying away from their conventional layouts to create something bold and bright, but also easy to follow.
What we did...
We started the project by creating two initial concepts - one which was image-led and the other illustration-led. Running these concepts through some of the main or most-challenging touchpoints is an important step in the first stages, to ensure the idea is still powerful and consistent across the campaign. We ran a series of workshops with the Vent-Axia team to build upon these initial ideas to create strong visuals across the campaign.
We always begin with initial workshops to identify the key objectives for the campaign and any specific deliverables. We decided to take their sustainable achievements and use this to create supporting creative assets to bring the information to life. Using elements like this set a scene in each individual output, enabling us to create a narrative for consumers to follow.
A fully integrated campaign across print and digital. “Sustainable is attainable” was the key strapline which tied the whole campaign together. Deliverables included social media posts, adverts, an animation, infographic and so much more. We also created a double page spread to be used in their digital brochures and potentially any future print brochures.
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We came to Storm12 looking to create a campaign that would help us to showcase our sustainability credentials. Storm not only came up with an engaging campaign idea with fantastic visuals, but they also delivered THE best tag line for the campaign. ‘Sustainable is Attainable’ really captured what we can do for both the environment and our customers.
have we grabbed your attention?
well then, let's start working together!get in touch