How We Transformed Cophall Parking Gatwick's Website

11th Apr 2018

How We Transformed Cophall Parking Gatwick's Website

At Storm12, we understand that a website is more than just an online presence. It is the digital face of a brand and the first point of contact for many customers. That's why we were excited to take on the challenge of transforming the Cophall Parking Gatwick website, one of the UK's leading airport parking services.

The Challenge: An Outdated Website


Before Storm12 stepped in, Cophall Parking Gatwick's website was outdated and didn't offer a great user experience. Customers had difficulty navigating the site, and there was no clear brand identity.


The Solution: A Complete Overhaul


Storm12 started with a complete brand transformation. We helped Cophall Parking Gatwick rebrand as "Park and Fly," complete with a new logo, colour scheme, and brand identity.


Next, we created an email campaign to inform customers of the new brand and website. We wanted to ensure a seamless transition and encourage customers to explore the new website.


The website itself was built from scratch, with a focus on a user-friendly booking system. We also integrated bespoke photography that showcased the benefits of parking with Park and Fly.


Finally, we created signage to reflect the new brand identity and promote the updated website.


The Results: A 24% Increase in Direct Bookings


Thanks to Storm12's efforts, Park and Fly experienced a 24% increase in direct bookings following the website overhaul. Our team's attention to detail and enthusiasm made all the difference, earning high praise from the Marketing Manager at Cophall Parking Gatwick.


In conclusion, Storm12 is proud to have helped Park and Fly transform their website into a more effective digital presence. Our efforts have not only improved the customer experience but also boosted direct bookings. At Storm12, we believe that every company can benefit from a website transformation. If you're interested in learning more about our services, contact us today!

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