10th May 2017
10th May 2017
Our collaboration with Metrobus resulted in two successful campaigns that not only challenged bus myths but also drove results.
The first campaign focused on debunking common myths about bus travel, highlighting the benefits of taking the bus over driving a car. Storm12 created creative artwork for offline ads, bus backs, bus stops, and direct mail, as well as digital assets for online ads and animated banners for the corporate website and social media. The messaging was sharp, straight to the point, and could be tailored to all kinds of media formats.
The campaign was a success, with an uplift in M-ticket app usage during the campaign period and an increase in patronage on the key Burgess Hill route. The Marketing Manager at Metrobus had this to say about the partnership: "We really enjoyed working with Storm12, they came up with a really strong creative, and messaging that was sharp, straight to the point and that we could tailor to all kinds of media formats."
The second campaign was built around promoting the 24/7 bus routes to and from Gatwick Airport. Storm12 created a theme that emphasised the flexibility and convenience of the service, whether you were travelling for business or leisure. We rolled out the material online, in print, on buses, and bus stop advertising spaces.
The campaign was a hit, with 22,000 social media users reached by the outreach.
Working with Metrobus was an exciting opportunity for our team at Storm12, and we are thrilled with the results of both campaigns. Our ability to create impactful, creative campaigns that drive results is what sets us apart from other agencies. We look forward to continuing to work with Metrobus and other forward-thinking companies that share our passion for creativity and innovation.