Successful Rebranding For Taylor Robinson

14th Feb 2020

Successful Rebranding For Taylor Robinson

Taylor Robinson is a well-established estate agent with offices across the South East of England. While they had a loyal client base, they knew they needed to refresh their branding to stay competitive and appeal to a younger demographic.

In today's competitive market, it's essential to have a memorable brand that stands out from the crowd. Here's what we did to create a new brand that would give Taylor Robinson the kerb appeal they were looking for:


Modern and Stylish Branding


We started by creating a new logo and colour scheme that reflected Taylor Robinson's values and personality. The bold sans-serif font and gradient colour scheme gave the logo depth and dimension, making it instantly recognisable to customers.


Updated Stationery


To create a consistent brand identity, we applied the new branding to Taylor Robinson's stationery, including business cards, letterheads, and compliment slips. The same design across all materials reinforced their brand and made it more memorable.


New Signage


Taylor Robinson's shop front was a key part of their marketing strategy, so we designed a range of signs and window graphics that showcased their new branding and communicated their services clearly to passersby.


Creative Advertising


To reach a wider audience, we created print and digital adverts that highlighted Taylor Robinson's unique selling points. Focusing on their customer service and local knowledge helped differentiate them from their competitors and attract new clients.


Visually Appealing Brochures


We also designed a new brochure for Taylor Robinson that showcased their properties and services. The brochure featured large, full-page images and a clean, modern layout that made it easy to read and visually appealing.


Direct Mail Campaign with New Leaflets


To increase brand awareness, we created a targeted direct mail campaign that included a new leaflet promoting Taylor Robinson's services. The leaflet featured the new branding and stood out in a crowded mailbox, leading to a high number of valuations as a direct result of the advertising and direct mail activities.


Campaign Results


The new branding was a huge success for Taylor Robinson. The fresh and modern design attracted new clients and differentiated them from their competitors. Their customers responded positively to the rebrand, and Taylor Robinson achieved their goals. If you're looking for a branding refresh for your business, contact Storm12 today to see how we can help.

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