5th Mar 2021
Our challenge was to develop a stylish brand style that could be applied to any document, from a single-sided data sheet to extensive brochures. We knew we needed to create a design that would work successfully across the various countries in which Edwards operates.
To achieve this, we worked closely with Edwards to understand their brand, their values, and their vision. From there, we developed a new brand style that was both modern and stylish while also being versatile enough to work across a range of documents.
Once the brand style was established, we set about redesigning over 200 pieces of literature for Edwards. This included brochures, newsletters, adverts, banners, leaflets, and brand guidelines.
For each piece of literature, we applied the new brand style, creating a consistent and cohesive look and feel across all of Edwards' literature. We also ensured that the design was easy to read, engaging, and visually appealing.
Throughout the project, we provided a methodical and organised approach during the roll-out phase. We worked closely with Edwards to ensure that the new brand style was applied consistently across all documents and that the roll-out was seamless.
The results speak for themselves. We successfully redesigned over 200 brochures for Edwards, creating a consistent and modern look and feel across all documents. The feedback we received from Edwards was extremely positive, with their Global Marketing Communications Manager stating that "Storm12 has delivered great concepts, stylish designs and provided a methodical and organised approach during the roll-out phase."
At Storm12, we believe that every business deserves a brand that truly represents their values and vision. We are proud to have worked with Edwards to create a new brand style across over 200 pieces of literature, and we are delighted with the results. If you are looking to refresh your brand or create new literature, please don't hesitate to get in touch with us. We would be more than happy to help you bring your brand to life.
