Aaron Russell Website Development: A Fresh New Look

14th Jun 2021

Aaron Russell Website Development: A Fresh New Look

At Storm12, we're always excited to work with businesses who have a clear vision for their online presence. That's exactly what Aaron Russell brought to the table when he approached us to help create a brand-new website for his salon. In this blog post, we'll take you through the process of creating the Aaron Russell website and share the results we achieved.

The Vision for the New Website


From the very beginning, Aaron Russell had a clear idea of what he wanted from his website. He wanted to create a customer-focussed, easy-to-use, and seamless showcase website that would demonstrate the salon's services and make it easy for customers to book appointments. We were thrilled to take on the challenge and bring his vision to life.


The Process of Designing and Developing a Bespoke Website for Aaron Russell


To achieve Aaron Russell's vision, we developed a bespoke website that allowed users to custom build a consultation before booking an appointment. This was a game-changer for the salon, as it reduced the number of inbound calls and initial appointments, freeing up staff to focus on providing excellent customer service. We developed the site "mobile first" because we knew the majority of the salon's target market would be accessing it on the move.


Our team worked closely with Aaron Russell to ensure that the site design and user experience were aligned with his brand values and business goals. We made sure that the site was easy to navigate and that it showcased the salon's services in the best possible light. We also made sure that the booking process was straightforward and easy to use, giving customers the confidence to book online rather than picking up the phone.


An Increase in Online Consultations for the Salon


We're thrilled to report that the new Aaron Russell website has been a huge success. Within just six weeks of launching the site, the salon had received 67 online consultations. This was a significant improvement on their previous booking process and shows just how effective a custom-built website can be for businesses.


We're proud to have worked with Aaron Russell to create a website that not only looks great but delivers real results for the business. If you're looking to take your online presence to the next level, we'd love to help. Get in touch to find out how we can develop a website that helps your business thrive online.

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