Last month, we Tweeted an insightful video from a man who is paid to create logos.
Thing is, he's not just a graphic designer. He has created some of the most iconic logos there are, logos you see in your everyday life without even thinking. To name but a few, he's responsible for United Airlines, Guitar Hero, Saks and Ted.
Surely that's the zenith? A ubiquitous, taken-for-granted, instantly recognisable logo, familiar to millions. In other words, the Holy Grail of design. It's something we're always striving for when briefed by our clients to look at redesigning or creating their logos.
The video is well worth a watch and you'll find it here.
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