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I saw this today and thought it would have brought a whole new dimension to my childhood days of building creative LEGO stuff.
It's basically a LEGO compatible sticky tape that allows you to build up the wall, along curved surfaces, on your bike on your clothes. It's LEGO tape — they just can't call it that due to trademark issues.
It's pretty much exactly what it says on the tin: a roll of single-sided adhesive tape designed with a series of bumps on the surface which are compatible with LEGO, Mega Bloks, Kreo and other toy brick building systems.
The entrepreneurial crowdfunded campaign for this stuff has been incredibly successful. The creators originally set out with a goal of just $8,000 to cover the cost of production, but the campaign quickly went viral, and has now earned upwards of $1.1M in pledges from over 30K backers. The campaign page states that Numino Loops are expected to ship in July of this year.
I will certainly be buying some for the fridge door, the walls, the car, the shed, the office - you get the picture.
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