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We all use the internet (after all, you’re reading this), but how much do we really know about it? More specifically, what are the statistics and facts concerning your company’s website? With those nuggets of information under your belt, there’s no reason why you can’t improve your website to better suit your target audience.
So, without further ado, here are 12 (we’re very on brand) facts about websites and their design.
1. The average internet user’s attention span has decreased from 12 to 8 seconds.
That’s shorter than a goldfish’s nine seconds (what have we become?). So you’ve got to make sure that you grab your audience’s attention in order to make them stay on your website - deliver your content in the easiest way possible to avoid deviation.
2. There are roughly five billion Google searches day in, day out.
That’s a lot of searches. Can your audience find you amongst all of it though? You’ve got to stand out and monitor your SEO to ensure that you’re at the top of the list every time.
3. If a business has a badly designed site, 60% of users will not recommend it.
It’s harsh, but true. We’ve all done it - turned our noses up at a website that is poorly designed. And it’s easier said than done - your website’s got to be not only attractive, but functional. But, you can always give us a call if you need a hand.
4. It only takes half a second to form an opinion on a website.
You’ve got to make a good first impression. Live up to the expectations of your audience, and match the user you want to attract.
5. A website’s design is crucial to determining a business’ credibility for almost half of users.
Look at your competitors or which business you aspire to - how are their websites presented? By all means, take some inspiration from their sites, but still make sure it is your own.
6. Almost half of users expect a website to load in just two seconds.
If it doesn’t, it seems a bit old-fashioned or not up-to-date. Plus, you don’t want to annoy your audience and lose them to your competitors. Slow loading speeds = frustration and loss of interest.
7. The first impression users have of a website are almost entirely design-related.
94% to be precise. Which is massive. Once again, it highlights that design is very important when attracting your audience. Regardless of what your content says, or even what you’re selling, if your design is a little off, then you’re not likely to get a second chance.
8. If a website is deemed to have an unattractive layout or imagery, 38% of users will stop engaging with it.
Goes without saying, the user journey has to be smooth and easy so you don’t lose your audience halfway through.
9. A bad experience on a website can make a user 88% less likely to visit it again.
Just one. It can be something big or small, but either way it is detrimental to your business. Eliminate all possibilities - do a quick tidy up and smooth out any of the kinks in your website that could equal bad experiences.
10. 70% of users will learn about a company through their blog page, rather than their ads.
If they’re looking at what you’re writing rather what you are advertising, you’ve got to be clear in your tone of voice and make sure that you are coming across how you would like your business to be represented, and keep them entertained. Otherwise, what’s the point?
11. On average, those with smartphones will check their phone up to 150 times a day.
And in those 150 times, they should be looking at your business at least once. Why not? With a good enough design and some attention-grabbing and fresh content, your target users will be coming back every time, checking for new updates.
12. Only a mere 11.8% of websites have responsive design.
It may seem pretty shocking (especially in this day and age), but you can put a positive spin on this - if your website is responsive, chances it are it will stand out from amongst your competitors, therefore putting you higher in your audience’s minds. Plus, if your site is not mobile friendly, you’ll be facing a 50% traffic reduction in your rankings thanks to Google. Might be something to think about.
Fingers crossed you’re a little more clued up now. Make sure that you put this newfound knowledge to good use and optimise your website to the best it can be. Otherwise, you will be left behind and your target audience will most likely get bored and move on. Unfortunately.
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