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How we helped reposition IAG

 

Clients:

Mauricio Luna, Chief Executive Officer

Larry Serlo, Chief Commercial Officer

Liza Bushak, Commercial Associate 

 

Timeline: 3 months

 

 

Background

 

IAG Aero Group are international giants in the commerical areospace industry, based in Miami, Florida. They are a fast-growing company known for its ability to provide customised engine services for aviation businesses.

Out with the old

 

International Aerospace Group were after a fresh and new image, that still conveyed the message and the ethos of the brand. Their name wasn't clear in their domain name, and needed simplifying. 

 

They turned to us to create a dynamic and professional style for them, giving them a distinctive personality to their competitors.

 

  • Build, establish, create and introduce one connected brand to reach global businesses
  • Align the messaging, presence and the online, outward-facing persona of the company
  • Inroduce new capabilites to existing markets, and introduce new EMEA markets to the brand
  • Demonstrate that IAG are big players in scale, market and scope

Strategy and process

 

After defining IAG's objectives and what they wanted from the rebrand and new site, we started by revamping the IAG logo and shortening their name to its initials, giving them a more modern feel. All with a striking new colour palette to boot. 

 

Once their brand was determined, their website was next. Like the old saying, we used the less is more approach. We wanted everything to be stripped back and image-led, with IAG selling themselves as opposed to a website doing it for them.

 

Rolling out the rebrand

 

New name, updated colours and a slick website. What more do you need?

  • Brand
  • Business cards
  • Website
  • Responsive website design

A website fit for a global company


Bold aircraft images and simple navigation creates an inviting and user friendly website.

Before

The old website was in desperate need of modernisation. It was built in Flash, had a small viewing area, had outdated content and was difficult for IAG to update.

After

An up-to-date website with all the mod cons a company needs. A resource portal, social media integration, straightforward navigation and hero images used throughout.

In summary


We created and built an eye-catching new website for IAG, with everything that they wanted (and more). The website reflects the company’s personality and stands out from amongst IAG’s competitors.

WIth a new name, new colours and new brand guidelines, including business cards and a banner for an international event, IAG now has the arsenal they need to reach the global audience they’re after.

In with the new

95%

Increase in organic traffic

Organic

Search doubled

30%

Increase in dwell time

"I highly recommend Storm12! I worked closely with Mark Scholefield, Paul Mellon, and the Storm12 team throughout the year. They did an amazing job rebranding our parent company and entities. Mark and his team listened to our thoughts, interpreted any idea we had and turned it into great work. They never missed a deadline and were very efficient. Thank you, Storm12, for being incredibly easy through what could have been a difficult process – website design, marketing materials, branding/logos, and exhibition graphic art. Storm12 is professional and creative. Prices were clear and never changed. IAG Aero Group, IAG Engine Center USA | Europe, IAG Materials, IAG Engine Field Services, and IAG Trading have all been getting more business, because of Storm12’s hard work."

Commercial Associate, IAG

 
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