Brand logo design

When considering your brand logo design, it’s essential that you take a step back and look at the bigger picture and how your current or new brand will fit within the competitor landscape. At Storm12, we facilitate a discovery workshop and walk through the following points:

• What are your objectives for your brand?
• Who is your target market?
• What are your company values?
• What’s your business proposition?
• What buzzwords do you feel reflect your brand style? Modern, funky, professional, corporate etc.
• If your brand was a car then what would it be? A reliable German Audi in grey or a more creative BMW Mini in red?
• Carry out a brand review of your top 10 competitors;
• Create an Ansoff matrix to learn how distinctive your competitor brands are.

Once you have these questions defined and agreed, you will have the foundations of a creative brief. Storm12 have been designing logos, brand elements and marketing collateral for over 20 years. We have an experienced team of designers to create, collaborate and captivate your audience with designs for your brand and logo in order to deliver creative with purpose.

What is logo design?

A logo is a name, term, design, symbol or any other feature that identifies one seller's goods or services as distinct from those of other sellers.

Logos really matter. It is often the first point of contact between your business and the rest of the world. And that’s including any industry colleagues, prospects, leads and customers. If people connect with your logo then that’s the first key step towards establishing brand engagement and, perhaps, an ongoing relationship.

Whether you're developing an all-new brand or considering a rebrand, there are fundamental questions that you need to consider.

Logos are some of the most interesting projects and here's how we've made logos shine for our clients. If you would like to see more and get a tailored set of examples that relate directly to a project you're doing then please get in touch here.