Creating powerful branding campaigns

When creating a brand campaign, it’s important to adapt your message and design per channel. A Facebook audience may have a different tone of voice to LinkedIn for example.

Once you have defined and agreed your proposition, to get the best out of your brand campaign, start by mapping out all relevant marketing channels and audience groups. That way you can ensure each platform has a purposeful and relevant message and ensure creative with purpose.

To achieve maximum visibility, ask yourself how brave is your campaign? Will it stand out? Is the proposition clear? Can you track your customer journey through the campaign? If these are all set, then your campaign will grab the right attention.

At Storm12, we’re results focused. We would work in partnership with you to create a results-driven score card so we can track, review and evolve the campaign for maximum return.

What is a brand campaign?

A brand campaign is an integrated approach in order to promote and or highlight your company's proposition, product or service.

Building your brand is essential and the best way to get noticed is through punchy brand awareness campaigns - check out these examples. If you would like to see more and get a tailored set of examples that relate directly to a project you're doing then please get in touch here.