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Brand evolution

If you need to rebrand or reposition your brand then it's important to look at your competitor landscape and plot them onto an Ansoff Matrix to establish where your revitalised brand needs to be. This will ensure we deliver creative with purpose.

 

Once the brand has been positioned where it needs to be within the sector, this will dictate the creative design brief and mean a solid foundation for the project.

 

When our brand concepts have been created we would also recommend creating a small feedback group via a qualitative research company or asking a few of your current clients for their feedback on what works and why. Their opinion is more important than what you think of the new brand!

 

What is brand evolution?

 

Brand evolution or rebranding is when a company needs to modernise or reposition their brand within their market sector in order to better reflect their company.

 


Brand Evolution Examples

Branding is where we really shine and here are some examples of where it has worked best. If you would like to see more and get a tailored set of examples that relate directly to a project you're doing then please get in touch here.





Brand Evolution process

Collaborate

Collaboration is at the heart of what we deliver. We would always start with a discovery workshop and walk you through the brand evolution process and pull out the strategy and desired outcome.

Create

From the brand workshop, we will have digested any strategic insight and created a robust brief in order for our creative team to showcase their creative talent and develop consistent and memorable brand evolution concepts.

Captivate

The key with any project is to ensure we engage the target market and grab attention. It’s crucial to benchmark any new visual identity styling with client feedback in order to ensure it’s delivering to its full potential.

Let’s talk about brand evolution!

Get in touch or request a call back today to see how we can help you with evolving your brand that builds upon your brand.


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