Brand evolution

If you need to rebrand or reposition your brand then it's important to look at your competitor landscape and plot them onto an Ansoff Matrix to establish where your revitalised brand needs to be. This will ensure we deliver creative with purpose.

Once the brand has been positioned where it needs to be within the sector, this will dictate the creative design brief and mean a solid foundation for the project.

When our brand concepts have been created we would also recommend creating a small feedback group via a qualitative research company or asking a few of your current clients for their feedback on what works and why. Their opinion is more important than what you think of the new brand!

What is brand evolution?

Brand evolution or rebranding is when a company needs to modernise or reposition their brand within their market sector in order to better reflect their company.

Branding is where we really shine and here are some examples of where it has worked best. If you would like to see more and get a tailored set of examples that relate directly to a project you're doing then please get in touch here.