Developing a powerful and meaningful set of brand guidelines

There are a huge number of factors at play when considering developing a set of brand guidelines for your business. These start from higher level items such as your mission, vision and values all the way down to fonts, image usage and tone of voice. The key purpose of any brand guidelines is to start to build consistency and brand recognition throughout your business. Remember, all creativity must have purpose.

The brand guidelines are only the start. You need to ensure you have internal brand policing to check that marketing materials created are ‘on brand’. We would always recommend creating an approval process (or ask us) to sanity check certain projects. This is essential if you’re looking to build a recognisable business with increased brand equity.

What are brand guidelines?

Brand guidelines (or “brand standards”, “style guide” or “brand book”) are essentially a set of rules that explain how your brand is deployed. These guidelines typically include mission statement, vision and values down logo parameters and colour palettes.

We're passionate about your brand and keeping it on track is essential - see how we've done it in these examples. If you would like to see more and get a tailored set of examples that relate directly to a project you're doing then please get in touch here.