Visual identity

A brand style or visual identity is way more than just a logo! These are the additional but crucial elements that support the logo and provide the overall style. They range from which images, colours and graphics your brand uses to a primary and secondary colour palette and iconographic themes. This is not just a pretty picture but creative with purpose.


One of the key reasons this is so important is to develop a consistent visual style across all marketing material. So many brands lose focus as individual teams start to create their own material with limited brand guidelines which can mean the overall visual style can become fragmented


If a visual style is developed successfully, this should mean that the target market should recognise any piece of marketing material and start to build brand association and brand equity.


What is a visual identity?


A visual identity or brand style is all of the creative assets that support your logo itself. These include images, fonts, colourways, icons and supporting graphics. They all help to create a memorable and distinctive visual identity.


Visual Identity Examples

Creating a visual identity is paramount to keeping awareness of your business and here are some examples of how we've done it with some of our great clients. If you would like to see more and get a tailored set of examples that relate directly to a project you're doing then please get in touch here.

Visual Identity process


Collaboration is at the heart of what we deliver. We would always start with a discovery workshop with key stakeholders to ensure we extract an excellent creative brief for the visual identity.


From the brand workshop, we will have digested any strategic insight and created a robust brief in order for our creative team to flex their muscles and develop a consistent and memorable visual identity.


The key with any project is to ensure we engage the target market and grab attention. It’s crucial to benchmark any new visual identity styling with client feedback in order to ensure it’s delivering to its full potential.

Let’s talk brand style and visual identity!

Get in touch or request a call back today to see how we can help you with a visual identity that builds upon your brand.

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