A brand style or visual identity is way more than just a logo! These are the additional but crucial elements that support the logo and provide the overall style. They range from which images, colours and graphics your brand uses to a primary and secondary colour palette and iconographic themes. This is not just a pretty picture but creative with purpose.
One of the key reasons this is so important is to develop a consistent visual style across all marketing material. So many brands lose focus as individual teams start to create their own material with limited brand guidelines which can mean the overall visual style can become fragmented
If a visual style is developed successfully, this should mean that the target market should recognise any piece of marketing material and start to build brand association and brand equity.
A visual identity or brand style is all of the creative assets that support your logo itself. These include images, fonts, colourways, icons and supporting graphics. They all help to create a memorable and distinctive visual identity.
Creating a visual identity is paramount to keeping awareness of your business and here are some examples of how we've done it with some of our great clients. If you would like to see more and get a tailored set of examples that relate directly to a project you're doing then please get in touch here.
Get in touch or request a call back today to see how we can help you with a visual identity that builds upon your brand.
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