Why Direct Mail?

Direct mail is a bit of a lost art and has been overshadowed by the low cost of email marketing. A direct mail piece can be costly, but more often than not, the reward can far outweigh that. A well thought out direct mail campaign linked to a smart campaign strategy can deliver you great ROI and creative with purpose.

There can be no better way of capturing the attention of your target audience than a clever campaign with a clever message. Even if your audience isn’t quite ready to engage with you, it can create a lasting impression that sticks with someone for when they are ready.

What is Direct Mail?

Direct mail is a fantastic way of getting in front of your audience with a fantastically personalised message. Simply put, direct mail is a piece of marketing (often with a giveaway or leave behind), which is posted directly to your audience.

Have a look through some of our great direct mail examples below. If you would like to see more and get a tailored set of examples that relate directly to a project you're doing then please get in touch here.