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We help you define your Brand Proposition

A brand proposition is so important. For your audience to know your brand, you must know it yourself and know those key ingredients or USPs that really sell your business or product. Lots of brands have products, but it’s not the product they're selling, it’s how it makes life better for your customers and it’s that insight we can provide you which delivers creative with purpose.

 

A good brand proposition is clear and simple and it sells your offering. For example, Nike’s proposition is “Just do it”. It doesn’t say we do trainers; it’s what they help you do or what they sell is there to help you do.

 

We believe that a good brand proposition can be the key to unlocking your potential and drive your business forward. It’s the foundation upon which you can build everything.

 

What is Brand Proposition?

 

A brand proposition is a unique statement that is meant to set you apart from your competitors. It’s a combination of insight and creative communication to deliver a key message to your target audience which strikes a cord and encourages them to engage with you.

 


Brand Proposition Examples

Here are some brand proposition examples. If you would like to see more and get a tailored set of examples that relate directly to a project you're doing then please get in touch here.





Brand Proposition process

Collaborate

We work with you to really get under the skin of your brand, to really understand why your offering benefits people. After a workshop where we download all of the key information from you, our well-rounded team put their heads together and deliver insight into how you can better portray your brand.

Create

We create a framework and hierarchy of messaging, a style and tone to be used to get this key message across to your audience, and add a touch of creativity that alters your tone of voice across each delivery method.

Captivate

All of this is created to engage and captivate your target audience. The aim is to get your target audience to do something, and with carefully considered thought and results-driven objectives, we can deliver a creatively captivating brand proposition.

Let’s talk Brand Propositioning!

Get in touch or request a call back today to see how we can help you with a brand proposition that builds upon your brand.


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