Ecommerce website design and development

Selling products and services online is common practice these days and in fact, more B2B and B2C businesses are considering this as their main focus when defining their marketing plan. Transactional websites are a good example of where sales and marketing strategies overlap, giving you creative with purpose.

 

There are many levels of functionality that can be required depending upon your product or service, from simple 'click and buy' to highly complex product specifications. Ecommerce websites work well on their own but to really get the most out of them, there are sophisticated ways of integrating existing or new systems.

 

Often these types of sites have a login function for returning customers and have website integration with accounting, inventory, delivery, CRM or full ERP systems too. The UX design, sales funnel process and website analytics can be a very important feature to help develop your business.

 

What is an ecommerce website?

 

An ecommerce website is platform where visitors can buy products or services directly through the site. More often than not, they have more sophisticated functionality to showcase their products and their prices, allow visitors to pick and choose a selection and then pay for them through a selected payment gateway.